How should food packaging boxes be designed?

In the past, the main function of food packaging has two, one is to protect the integrity and hygiene of the food, and the other is to clearly express the information of the food through the text in the design of the food packaging box, such as what the raw materials are, where the manufacturer is, and how long the shelf life.

Today, with the continuous efforts of food packaging box design, packaging has been given more functions and its connotation is richer.  It has long been not only a carton made of ordinary paper, but also a messenger of the culture that enterprises promote sales, shape brands and inherit.

In the competition of similar foods, the competitiveness of packaging is also a very important part.  Naturally, the beauty of food packaging box design is also a very important measure.

Dupont's Law says, "63% of consumers make a purchase decision based on the packaging of a product."  So it can often be seen that the main reason for consumers to buy a certain product is more delicate packaging, this one, and even the phenomenon of buying casket and pearl.  This also shows the importance of packaging.

The use of color in the design of food packaging boxes must be done well, and color has multiple meanings such as conveying information, generating associations, evoking memories, symbolizing things and leading to behavior.  Based on Zeal X research, there are three broad categories:

1: Using the inherent color of the product, the color of the product itself is applied to the packaging box, which can give consumers the association of the same origin of clothing, so as to have the concept of internal items.

2: Use the abstract association of color, grasp the connection between color and food and consumer psychology, and can reflect the characteristics of taste and smell of products in the packaging.

3: Use color expression to unify the visual system, thus strengthening the brand characteristics.

These three points, you can theoretically grasp the market 63% of consumers, want to know more about food packaging box design, contact Zeal X professional packaging design team.