About Packaging Design

1. concept

The term "packaging design" refers to the planning of packaging, and its main contents include the following: the selection of packaging methods; Selection of packaging materials; Visual communication design, that is, surface graphic design; Packaging machinery consideration and packaging test.

2. sort

Packaging design can be divided into two parts. One is structural design; The second is surface graphic design, that is, packaging decoration design.

The structural design is mainly made of strong packaging with certain technical methods, the use of materials and the correct processing methods.

In the process of sales circulation, the purpose of protecting commodities, facilitating transportation and promoting sales is achieved.

Packaging decoration design must have the following points.

① Shelf impression. Because the goods are placed on the shelves, and some large storage supermarkets or self-selected shopping malls are directly selected by customers, good packaging and decoration design can make the goods on the shelves have a great appeal to customers.

② Readability. The text on the package should be clear and easy to read, and the product description should be simple and clear, expressed in direct text, so that consumers can see at a glance.

③ Trademark impression. Trademark design to be accurate, clear, eye-catching, with a strong visual impact, a look can leave a deep impression.

④ Appearance (graphics). Packaging decoration graphics should be beautiful and generous, the color should be accurate and coordinated, with strong artistic appeal and aesthetic function.

⑤ Description of functional features. The functions, characteristics, methods of use and precautions of the goods should be expressed in simple and clear text and illustrations to facilitate the use of consumers. The packaging design must have the concept of environmental protection, and the concept of green packaging and moderate packaging should be established.

With the above 5 characteristics of the packaging decoration design, most of the beautiful shape, scientific and reasonable structure, economic and practical, give people with the enjoyment of beauty, will make consumers like.

Packaging decoration design to truly reflect the nature of the commodity, use, function and other basic characteristics, appeal to consumers, arouse consumers' attention and interest, play a bridge and link role when consumers buy goods, so packaging decoration design has artistic, commercial and technical characteristics.

Packaging decoration design draft, just a blueprint on a piece of paper, must be realized through the printing process technology, complete a large number of copies, so a good packaging decoration design draft to be completed through printing, design to achieve a perfect, true representation, printing is the most basic packaging decoration, the most important processing technology. Packaging printing technology integrates a variety of graphic reproduction technology, is a science between packaging and printing two disciplines, it involves mathematics, physics, chemistry, machinery, electronics, computers, art design, business management and other aspects of the basic theoretical knowledge. It can be seen that the birth of a piece of packaging printing is the crystallization of comprehensive technology, and also includes the hard work of industrial art design and printing workers.