The difference between matte and gloss lamination

Packaging design is a make-or-break factor for any business that wants to stand out in the market.   But details that are often overlooked by most people can make a big difference, especially when it comes to the durability and quality of packaging.

Have you ever received a package that looked beautiful, but later found it had scratches on it?   This is where laminating can have a huge impact.Not only does it make your package look shiny and clean, but it also helps prevent scratches and other unexpected damage.

In this article, we will delve into the differences between coated and matte films, what makes them unique, and how to choose the right process for your packaging needs.

Matte and Gloss Lamination

The matte film is like giving your package a silky smooth and non-reflective surface. It's like the velvet of packaging material! This is a great way to create an understated and elegant look, while also protecting your packaging from wear and tear.

Compared with the matte film, the gloss film is like applying a layer of transparent paint to the car.   It is perfect for adding unique charm and vitality to your packaging, while also providing a durable protective layer to make your products more secure.

Matte film advantages

The matte film reduces reflective glare, ensuring that your packaging design is protected and not affected by reflections from any Angle.The matte finish also adds a level of richness and packaging that can help your product stand out on the shelf.

Another benefit of the matte film is that it hides tiny defects in the packaging material and increases the touch of the packaging.This is especially useful for materials made from recycled packaging or custom packaging that must withstand harsh handling.

shortcoming

While it can make the color look softer, it can also dull the color and reduce the vitality of the image on the package.   In addition, it is not as durable as gloss film and is more likely to scratch.   In general, when a textured yet understated look is needed, the overlay film is the ideal process.

This includes high-end or luxury products, such as cosmetics packaging, jewelry packaging and electronics packaging, as well as products that need to convey a natural or organic image, such as food and beverage packaging coatings

advantage

One of the biggest advantages of the gloss lamination is that it enhances the color vitality and image quality on the packaging material, making them look more stark and vivid.If your brand wants to convey a brighter, younger feel, gloss lamination may be the ideal choice for you.     The gloss lamination is also resistant to wear, scratch and moisture, making it an ideal solution for high-end food packaging, cosmetic packaging and gaming packaging.

shortcoming

Its reflective nature makes it difficult to read text or photograph packaging, especially under certain lighting conditions.The gloss lamination is also more likely to show fingerprints and smudges than the matte film, so it is important to consider the main color when designing the packaging, and the lighter color will show less fingerprints.

Matt and gloss lamination have their own unique advantages and disadvantages. For some cases, these shortcomings may not even be important, or they may be minor. In fact, the rational use of advantages and disadvantages can create the perfect surface for packaging design.